Mexican Restaurants, Inc. (MRI) family of restaurants was recently ranked as the #1 Mexican restaurant chain in Houston, Texas through an independent survey conducted by Marshall Marketing and Communications Inc.
The survey was performed through telephone interviews in the Houston area. Each consumer was asked to name four restaurants that are their favorite for Mexican food. The results clearly stated that MRI’s combined restaurants were the most desired among those interviewed.
“The success of our family of restaurants shows the importance our customers place on value, fresh and affordable food,” noted Dennis Vegas, Chief Marketing Officer of MRI. “Our internal marketing team and our advertising partners have done a wonderful job in attracting and retaining customers from a variety of demographic segments; including the growing Hispanic market.”
Mexican Restaurants, Inc. operates and franchises 82 Mexican restaurants. The current system includes 61 company-operated restaurants, 20 franchisee operated restaurants and one license restaurant. MRI’s Houston restaurants include Casa Ole, Monterey’s Little Mexico, and Tortuga Mexican Kitchen.
“We’re proud of our association with Mexican Restaurants, Inc.,” said STANANDLOU Marketing/Advertising President Lou Congelio. “Their restaurants deserve to be in the spotlight and, as their ad agency, we’ve enjoyed playing a role in building their brands and continued success.”
STANANDLOU is a full-service communication firm based in Houston, with projected 2005 billings of $27 million. Starting as a creative boutique in 1988, the agency has grown to a top-five full service agency that pushes the creative envelope. Clients include Aphelion Software, Constellation NewEnergy, Conoco LNG, The Houstonian, Kelsey-Seybold Clinics, LOGIX Communications, Monterey’s/Little Mexico, The Redstone, and UHY Advisors.
