STANANDLOU Marketing/Advertising recently launched a new campaign for Harbercraft – the Vernon, British Columbia-based maker of premium aluminum boats.
The campaign, which will appear in fishing and boating magazines in the Pacific Northwest and in Canada, features headlines that talk to the serious fisherman paired with picturesque shots of Harbercraft boats on the water.
“Our research showed that Harbercraft customers love to fish and want a boat that’s built to last,” said STANANDLOU’s Chief Operating Officer, Bill Penczak. “The print campaign communicates a tough attitude and a deep understanding of what makes fishing so important in the lives of our customers – both of which appeal to the target market.”
The campaign was developed after extensive online and focus group research in California, Oregon, Washington, British Colombia, and Alberta.
“Were extremely excited about rolling out the campaign STANANDLOU created for us,” explained Harbercaft Director of Marketing Joe Baker. “It’s exactly the type of campaign that we think will break through the clutter of fishing and boating magazines and speak to consumers.”
STANANDLOU is a full-service communication firm based in Houston, with projected 2005 billings of $27 million. Starting as a creative boutique in 1988, the agency has grown to a top-five full service agency that pushes the creative envelope. Clients include Aphelion Software, Christus Spohn Health Systems, Constellation NewEnergy, Harbercraft, The Houstonian, Kelsey-Seybold Clinics, LOGIX Communications, Monterey’s/Little Mexico, The Redstone, and UHY Advisors.
