CheckFree Health and Fitness, a business unit of CheckFree Corporation (Nasdaq: CKFR) earned multiple Certificates of Merit at the 45th Annual ADDY Awards presented by the Houston Advertising Federation. The campaign recognized, “CheckFree Compete Teaser,” supported the launch of CheckFree Compete™ health club management software. The campaign was developed by Houston-based advertising agency STANANDLOU Marketing//Advertising.
STANANDLOU was approached by CheckFree to create a teaser campaign to generate interest prior to the launch of the new software solution. A challenge faced by STANANDLOU was that the product name and features could not be used in the advertising campaign until the product was further into development. The ads had to create interest, discourage potential customers from purchasing alternative software, and sustain interest over a three-month window until the product launch.
“We needed an innovative ad campaign that could stop customers in their tracks, and STANANDLOU delivered beyond our expectations,” said Randy Ivey, Director of Marketing for CheckFree Health and Fitness. “CheckFree Compete is a revolutionary new platform that provides clubs with the tools needed to reduce front desk training, minimize operating expenses, and provide an exceptional member experience. The ad campaign had to convince health club owners and managers that the software was worth waiting for.”
“We’re proud of the CheckFree Compete campaign and our association with CheckFree,” said STANANDLOU Marketing/Advertising President Lou Congelio. “Their software solution deserves to be in the spotlight and, as their ad agency, we’ve enjoyed playing a role in building the CheckFree brand and contributing to their continued success.”
About STANANDLOU Advertising//Marketing (www.stanandlou.com)
STANANDLOU is a full-service communication firm based in Houston, with projected 2006 billings of $15 million. Starting as a creative boutique in 1988, the agency has grown to a full service agency regionally respected for pushing the creative envelope. Clients include CheckFree, The Houstonian, University General Hospital, Barefoot Properties, Monterey’s Little Mexico, The Redstone, and UHY Advisors.
About CheckFree Health and Fitness (www.checkfreecompete.com)
CheckFree Health and Fitness, a business unit of CheckFree Corporation, has delivered software and services designed to meet the operational, financial and membership management needs of the health and fitness industry since 1981. Today, CheckFree provides thousands of facilities worldwide with club management software, transaction processing and outsourced member billing and data management. The complete suite of solutions offered by CheckFree enables clubs of all sizes to grow and retain membership while maximizing revenue and minimizing day-to-day costs.
